List of 2022 Digital Marketing Statistics

The digital marketing industry is ever-evolving and dynamic.

This is why you want to stay current with industry developments. The last item you would like to try to to especially if you are a startup, is fall behind and watch your competitors gain simply

because they're better educated.

So, what's the greatest technique to figure out what's fresh in your field? Keeping up with crucial

Marketing statistics is the simplest approach to ensure your company remains relevant.

So, here are some of the interesting facts that you need to know about the interesting digital

media/marketing facts and statistics that you need to know.

1. SEO Statistics.

A search engine is the starting point for 93% of all internet encounters.

This demonstrates the importance of investing in effective SEO strategies, which may help you

rank higher on Google and other search engines. Essentially, excellent search engine rankings

for your company or business website are often the foremost effective sort of advertising for your product or service.

Every second, Google receives about 77,000 searches.

The average number of people that use Google on any given day is 77,000, according to

Internet Live Stats. In a year, this corresponds to a minimum of 2 trillion searches. This means that Google is one among the foremost effective search engines to use. You're more likely to acquire organic traffic if your website ranks high on this program .

The most effective SEO approach, consistent with 72 percent of internet marketers, is

creating high-quality content.

Creating content and putting it on your website isn't enough. If you want to get the most of your

SEO strategy, you need also consider how relevant it is. Here's the deal: strong content

increases your chances of gaining trust from your audience, which can lead to a lead.

2. Email Marketing Statistics.

Generally in a year around 281 billion emails were sent and received.

Some business owners mistakenly believe that customers dislike being contacted via email.

As a result, many people assume that email marketing is less effective than other methods.

Recent statistics, on the other hand, show that this is not the case. According to Statista, 281

billion emails were sent every day in 2018, with that number expected to rise to 347 billion by

2022. This demonstrates that emailing is still one of the most effective ways to communicate

with your target audience.

Welcome emails have an open rate of 82% on average.

Your CTR, or click-through rate, is directly proportional to your email open rate. As a result, the

more subscribers who open and read your emails, the more likely they are to engage with your

brand by buying your items or learning more about them.

Transactional rates for personalized emails are up to 6 times higher than for non-personalized

emails.

3. Social Media Marketing Statistics.

Approximately there are around 3.2 billion social media users and this rate is increasing

day by day.

If you've been underestimating the value of social media platforms for promoting your products

or services, you should reconsider.

According to Emarsys, 3.2 billion people use social media on a daily basis, accounting for 42 percent of the global population. 

You may reach a larger audience and help your company reach new heights if you're good at social media marketing.

Using social selling, 98 percent of sales reps are able to meet their quotas.

Consumer behavior is constantly changing, thus sales strategies must develop to stay up. If

you're a salesperson, one of the strategies you may use to connect and engage with potential

clients use social media.

According to data, nearly 98 percent of sales reps with over 5,000 LinkedIn connections find it

simple to meet or surpass their quota.

Every day, people spend an average of 142 minutes on social media.

Whether you're scrolling through thousands of endless Facebook pages or submitting your

favorite photo to Instagram, you use your social media accounts on a daily basis. But how much

Is it?

If you provide your clients a good social media experience, they're more inclined to tell

their friends about it.

One of the best things about social media marketing is how cost-effective it is. Furthermore, you

gain access to an audience that can serve as your finest ambassador.

4. E-Commerce Statistics.

Yieldify performed research with 400 eCommerce leaders in the UK and US in July 2020.

Here are a number of their most vital findings:

• A website personalisation scheme is already in place at over 74 percent of the

organizations polled.

• Retention (58%) has surpassed conversion (55%) and acquisition (45%) as the most

important goal for website personalisation in 2020.

• Only 54% of companies utilize AI-driven predictive segments at the moment. However,

this was highlighted as a high-growth sector, with 89 percent of respondents expecting to

use it by the end of next year.

• A lack of expertise (37 percent), inadequate functionality (36 percent), and a lack of time

are the three largest roadblocks to scaling a personalisation approach (35 percent ).

Conclusion:

You must keep up with the most recent research and trends in the digital marketing sector

because it is continually evolving.

Hope these figures will provide you with some insight into the digital marketing landscape and

shed light on some of your competitors' marketing efforts. They'll also provide you with ideas

that you can use to assist your company stay competitive and possibly even get ahead of the

competition.

For more updates and queries related to digital marketing and SEO services in Nepal contact us freely we’ll support you and guide you to stand out digitally ahead of your competitors. 

How To Increase Social Media Engagements?

Facebook, Instagram, Tik-Tok, and Linked-In are the most used Social Media platforms in which more than millions of users are active in a single day sharing each other's daily activity and their likeness. With millions of users getting active on a daily basis then it’ll be easy for the small business to get more conversion rate using those social media platforms.

With the growth of many small scale businesses the usage of Social Media is also increasing in order to get more engagements and more conversions. There are many businesses which get profits and more user engagements because of the proper Social Media Strategies. But, with the lack of proper Strategy it gets more difficult for those businesses to meet the targets and eventually they get collapsed.

So, here in this blog we are going to explain some of the best strategies which help you to get more conversions and more engagements for your business with the proper use of those strategies.

1. Ask

2. Expression

3. Incentive

4. Offer

5. Utility

ASK:

Asking a question is the most effective method to engage someone. "How are you?" and "How's everything going?" are common conversion phrases, but they're too mundane for social media combat.

"Can you tell me your name?" "What's your email?" is unlikely to succeed, and "What's your email?" may come across as overbearing. What about...

"How do you feel?" Yes! That's a good one.

People enjoy deliberating over issues. They are interested in hearing from different thinkers. They obviously want others to know what they believe.

Use one of the following: "What do you think?" tactics to get your audience's attention:

• Examine their character: Post a question that allows people to share their thoughts or provide feedback on a topic.

• Play the game "test your knowledge." It's impossible to resist.

• Create a poll: Creating polls on Twitter and Facebook is simple. You stand to discover valuable information about your fans in addition to engaging them.

Expression:

The convergence of social and mobile, transforming the omnipresent smartphone into a personal expression mechanism

It makes no difference how you develop content. It's possible that the camera is facing forward or backward. It's possible that the audio is turned on or off. Filters, emojis, stickers, and other add-ons can be used or not. Permanent or self-destructing posts are both possible. I could go on, but I think you get the idea. People use smartphone apps to express themselves in a variety of ways, and they do so.

Here are some ideas for getting your audience to generate content with your brand:

• Let's talk about it. The hashtag has become the click-to-connect ticket for bonding with like-minded people. When you put something of interest out there, do a little hashtag research first, or hash out a unique phrase that reflects your brand. Hit that # key, and invite your followers to jump in and hashtag content related.

• Conduct media upload contests. Many social media fans adore Instagram and Facebook contests, and are especially engaged in the types that involve shooting and sharing original photos and videos. Contests may call for other forms of self-expression as well, such as recipes, recordings, illustrations, poems, essays, and more.

• Rally reviewers. Thanks to pioneers like Amazon and Yelp, reviews, ratings, and testimonials have been baked into the fabric of ecommerce selling spaces and beyond.

Incentive:

I've mentioned a few different types of interactive material (like competitions), but I've yet to mention the term "gamification." People enjoy competing, keeping score, and, most importantly, winning at games. They enjoy doing so on social media in particular.

Incorporate attractive rewards into your social media contests to satisfy the competitive spirit of your audience. When it comes to incentives, the most valued prizes are the most appealing, but you might be amazed at how even tiny rewards can entice people.

Take a look at this example from Converse, which is part of an article that includes 37 Facebook contest ideas to encourage people to connect with your brand.

Offer:

It's not necessary for your engagement approach to be interactive or gamified all of the time. Customers and prospects can be enticed to engage with your company the old-fashioned manner, with appealing offers like:

• Coupons and savings are available immediately.

• Clubs for members (example below)

• Select your promotional discounts.

• Shipping is free.

It's simple to promote deals on Facebook. The "offer ad" is a variation of the Facebook ad portfolio. Offer ads can be redeemed online or stored for redemption in-store by Facebook fans.

The following are some best practices from Facebook's help page:

• Make the reductions significant: Offers offering free items or discounts of at least 20% will reach a larger audience.

• Make use of a captivating image: Photos showing individuals utilizing a product often outperform photos of the product alone, and both outperform logos in general.

• Set a deadline for yourself: Allow individuals a few days to find and claim your offer, as well as time for it to be spread among friends. An offer should last at least 7 days.

• Promote your offer by doing the following: Pin your offer's ad to the top of your Page after you've created it to help it stand out.

Utility:

On the internet today, engagement and utility are best buddies.

The top two reasons for using interactive content, according to data from a research analysis by Content Marketing Institute and ion interactive, are

• Engaging and 

• Educating the audience.

The vast majority of experienced B2B marketers prioritize utility in their content marketing strategies. Tools, blog posts, video, infographics, downloadable instructions, mini-courses, helpful email sequences, webinars, and other forms of useful material could be used to engage potential clients.

Engage:

And at last engage the audiences using those above mentioned strategies. 

• A(sk) the questions.

• Invoke E(xpression).

• ProvideI(ncentives).

• Make O(ffers).

• Deliver U(tility).

By using all those above mentioned strategies and steps this will help you to increase more social media engagements on your facebook or any other social media platforms. And so then this will help you to gain more engagement and helps to reach more conversions.