Grow Your Business Digitally Using Best Marketing Strategy and Trends

Digital marketing is a type of marketing that is carried out online. It involves promoting and selling a product or service to a wide variety of consumers.

Digital marketing is the process of reaching out to potential customers through various digital platforms.

The #1 rule in marketing is reaching the right people at the right time.

The rise of search engines like Google and Bing has given us so much freedom to shop for anything on the Internet.

Social media platforms have become an integral part of our lives.

A digital marketing strategy is an integral part of any business plan. It helps you reach out to your target audience and engage them in various ways.

Due to the numerous advantages of digital marketing, people are more inclined to adopt it.

The major advantages of digital marketing are as follows. These include:

• Increased customer loyalty, 

• Better brand visibility, 

• Lower cost.

There are many digital marketing strategies that we use.

This course will teach you how to effectively use digital marketing. It will also teach you how to create a strategy and implement it efficiently.

We use various digital marketing techniques to boost your business. Some of these are 

• Social Media Marketing

• Search Engine Optimization (SEO)

• Website Design

• Email Marketing.

Most of the businesses in Nepal fail to implement a proper digital marketing strategy. This is because they lack the proper tools and strategies to create and implement a successful digital marketing plan.

Many businesses in Nepal have started adopting digital marketing as an approach to be more relevant in today’s global market. Unfortunately, most of them do not have a proper digital marketing plan in place.

If you're new to digital marketing in Nepal, these tips will help you get started.

• Setting up website 

• Creating digital content to get traffic to your website 

• Get on Social media to increase engagement 

• Convert visitors into leads with landing pages 

• Utilizing effective paid advertising 

• Turning leads into customers 

• Measuring and improving the marketing results 

There is no denying the return on investment that companies experience with their move from traditional marketing to digital marketing in Nepal. Businesses experience marketing efficiency, efficiency, and growth through digital marketing in Nepal for good reasons. Many companies have begun to acknowledge and understand the potential reach of digital marketing in Nepal. If you have not already embraced your business with digital marketing, now is the time; for your business to grow and revolutionize.

NepGeeks Technology, combine different digital marketing approaches, which maximize your online presence and reach. In addition, we work to deliver and develop strategies for our customers on the basis of our goals. Our services include research, web design, the creation of content, search optimization, promotion of social media, search, and branding.

We understand and also know how to bring digital marketing together in Nepal. Contact us today for digital marketing services and advice if you are searching for an entirely digital marketing agency in Nepal.

Top SEO Tips to Increase Your Website Rank

We all know that “Rome is not built in a day”. Just like that increasing website’s traffic is not a day’s work. It takes a long time to make your website visible to your potential customers. The main goal is to attract potential customers, not all internet users. Getting to know some of the SEO tips might help your business.

So, here we are going to list out a few common but important tips and tricks which can help you to increase your website traffic for free.

1. Optimize Your Website Contents.
2. Write Compelling Headlines.
3. Build Social Media Presence.
4. Engage Online.
5. Perform On-Page SEO.
6. Make Your Website Mobile-Friendly.

#1. Optimize Your Website Contents.

Optimizing content means that it will help for SEO and the overall traffic statistics of your website. It’s no secret that SEO is the best tool to drive traffic to your website. The use of proper keyword and readable content for the audience can be a huge boost for you to drive the traffic to your website who might be your potential customers in the future. 

You can use any kind of keyword for your content but choosing the best keyword helps you to grow online. Short Tail Keywords are the most commonly used type of keywords. You should rather focus on Long Tail Keywords too because most of the users tend to use Long Tail Keyword while performing searches in any search engine. 

Now you know to optimize the content now it’s time to make the content relative to the keywords that the users search. Provide related information to your visitors from your content and visit again and refer the content to other users.

#2. Write Compelling Headlines.

Headlines are one of the major and must-have components of your content. Even if you have the best and stand-out content. But without a compelling heading related to your content then there’s a maximum chance of that content going unnoticed. This helps the user to decrypt what the content is about even after looking at the heading. 

Headings have a psychological effect on the end-users and have high chances of getting noticed by the users. There’s a maximum chance of getting your content read and shared by the users with compelling headlines. Also, this helps to improve your CTR (Click Through Rate). 

#3. Build Social Media Presence.

If you want to stand top amongst your competitors, building your social media presence is very important in today’s world. Being one of the biggest platforms social media helps to increase your visitors and helps to grow your business. 

Social media sites dominate the web and they are the best platform to reach your audiences. Share the right content and product in social media then BOOM!! This helps to not exactly skyrocket your business but will help to grow. This is the common strategy that uses to build your social media presence.

In Nepal, the most common and effective social media platform is Facebook and Instagram. Taking good advantage of this helps to drive more traffic to your website.

#4. Engage Online.

Be active in different online groups and websites to engage with your audiences anytime or most of the time. The more you engage, the more exposure and profile visits you will get. This shows that you care about your audiences and this makes them interact with you more with an online presence, and you would be their number one priority. Also, replying to the comments on social media, responding to the message, or creating a two-way communication environment between both parties. 

This two-way communication can help drive good traffic to your websites, which in results helps drive more traffic to your website and helps SEO rank your website higher than your competitors. 

#5. Perform On-Page SEO.

On-Page SEO is all about the things you control and the codes and words that you’ve used on your pages. Optimizing your pages is one of the easy practices to increase your visitors organically and increase your rank in the major search engines. And is the best and most valuable practice. 

Images can improve your content and help to rank better than those content with no images. So it’s better to use eye-catching and content relative images in your content. And always produce high-quality contents that your audiences are searching for. Optimize your Meta Title, Meta description, fix broken links, and build both internal and external links to your new content. Also, always use SEO-friendly URLs for all your content on your site.

#6. Make Your Website Mobile-Friendly.

Nowadays people not only use PC or Computers to engage online but a huge percentage of people use mobile devices to engage online. They prefer to use mobile because they can get to the web at whatever point they need, wherever they are.

By looking at those reasons, we can say that if the site is not mobile responsive then it cannot process the request of the user the way it should. So, this results in traffic diversion, and low traffic is directed towards your website. Overall, this hampers the organic reach of the website to the targeted users or potential customers. Make sure that your website is accessible and comfortably viewable across all devices. Also, fully optimize your pages for a better user experience and a faster loading speed of your site. You can always check your website using Google Page Insights Tools and GTMetrix for free.

Well, here are some of the free methods and SEO Tips that help to increase traffic for your websites. Hope those tips help you to increase your traffic. 

For more tips related to SEO and Digital Marketing make sure to subscribe to our newsletter and get in touch with us.