SEO Friendly Web Design: The Latest Web Design Trend In 2018

SEO Friendly Web Design

Designing a website is the first and foremost step in establishing a business online. At one hand, a good looking responsive website is a must-have for a business whereas it is equally important to get your business visible in this competitive internet market on the other hand.

It is therefore essential to create an attractive, user-friendly, responsive and optimized website for your business and that’s what we called an Seo-friendly web design. User experience is the most important thing in a website design these days.

So, What is a Seo friendly website? And why is it important?

A Seo-friendly website refers to the website that is simple, easy to navigate, crawlable, indexable and hence a complete user and search engine-friendly.

You might ask me why one should bother about all these things. Isn’t a good looking website enough for my business?
Well, it’s not. A website has no importance until it can be found by users on the web. Even if your website is highly designed & interactive, it’s still of no use until one can found it. Since a website is build for the audience not for ourselves, it is always important that the website should be both user & search-engine friendly.

Having that much said, Let me move on to the Importance of SEO friendly web design for your awesome business.

Importance of Seo friendly design

Seo friendly website is the latest trend in web industry and it has been creating a buzz in these recent years. Because of such a high demand in this competitive market, You can imagine how important and beneficial it is to have a seo-friendly website for your awesome business.

So, Here I present the lists of benefits and importance of having a Seo-friendly web design for your business:

  • Seo friendly websites are ideal for both users and search engines because they have a perfect crawlable site structure for search engines and are attractive & easy to navigate for users.
  • An Seo-friendly website can ensure that your business is reaching to the right audience through unique keyword and audience research & analysis.
  • It helps creating a credible brand for your business as your create your website taking care of your audience and their needs.
  • It insists creating a Responsive and user-friendly website which is again a good sign of business growth.
  • An Seo-friendly website can help increase the traffic of a website as it focuses on keyword targeted Meta setup and contents.
  • An Seo-friendly website helps minimizing any kind of Google penalty because it is more concerned about webmaster guidelines and avoid any kind of black hat seo practices like keyword stuffing, content duplication and link farming.
  • Seo friendly websites help you compete with the rival competitors by its competitor’s research and analysis.
  • Seo friendly websites provide improved sale and business performance. Thus, with little investment, you are able to get maximum benefits and profits, resulting in a better ROI for your business.
  • SEO-Friendly websites can boost your sales and increase your profits, bring new customers to your business and retain the existing ones. It can also provide you with multiple ways of promoting your products online so that you can reach your targeted audience and potential customers in a more effective manner. With all these benefits, an SEO friendly site helps help you grow and expand your business.

So, These were the topmost importance of SEO friendly web design in today’s market. It’s 2018 & now a website is not going to be enough; you need an seo friendly web design for your business now.

Comment your suggestions what you think about this latest trend in web design. Let me know if you have any questions related to latest web design trend in 2018.

Is Artificial Intelligence Gonna Be The Biggest Thing in 2018? Scientists To Research AI Safely

AI
Artificial Intelligence has been one of the biggest invention of the decade. It has completely changed the way we thought about programming & its capability.

Just put some pieces of code into a machine and it can work for you as long as you want with full accuracy

Doesn’t that sound amazing?

Yeah, That’s the power of AI.

It all started in 1950, when Claude E. Shannon, a mathematician at Bell Laboratories developed a program for chess playing by machine. And the technology has never stepped back since then.

AI have been in use in almost every major industries in the world. Whether it is farming, manufacturing, Medical field, marketing or Designing; AI has been in the action.

We have seen AI rolling in for game playing, speech recognition, language processing, expert system, computer vision and heuristic classification.

We can imagine the growing Trend of AI by taking a note on Global AI commercial Financial Trend which indicates that The volume of funding has grown 3 times in the last four years.

Global AI Business Trend 2017

Besides, The various applications of AI till 2017 includes:

1 ) Error Reduction
AI is being used to reduce any kind of human error that could cause because of some human Limitations.

Ex: Space exploration: Intelligent robots are oftenly fed with information and are sent to explore space. Having metals used for in their body structure, robots are way more resistant able to endure the space and hostile atmosphere.

2) Difficult Exploration:
Robots has been in use for mining and other fuel exploration process.They are also being used in ocean floor and hence overcoming the human limitations. Moreover, It is programmed to perform tasks repeatedly and can do to any extent which human beings are not capable of.


3) Day-to-Day Application:

You might have been using AI and still don’t know about it. Wait, I am not kidding.
We have our own assistant as SIRI & CORTANA in our devices. We are used to GPS technology for driving. Smartphone in an apt and every day is an example of how we use artificial intelligence. We have been seeing chats bots integrated in web development services.

We can see various applications correcting the human errors in spelling these days. That is machine intelligence at work. Another example of AI can be social media’s ability to detect and process images while tagging photos.

4) Digital Assistants:
We can see highly advanced organizations using virtual assistant with avatar which are kinda human replicas or digital assistants which are designed to interact with the users, and therefore saving the need of human resources to some extent.

The most important aspect is “The complete absence of the emotional side, makes the robots think logically and take the right program decisions.”

5) Repetitive Jobs:
Human beings can get bored of repeated jobs but not AI. They are programmed to execute all those repeated jobs repeatedly forever. Their speed and time are calculation based parameters only.

We can simply site the examples of digital games. When we play a computer game or operate a computer-programmed robot, we are infact interacting with artificial intelligence. The computer is our opponent in In the game we are playing.The system intelligence determines the game movement in response to our movements. We can consider gaming to be the most common use of the benefits of artificial intelligence.

6) Medical Applications:
Artificial Intelligence is highly applicable in Medical industry as well. Medical professionals are often trained with the artificial surgery simulators. It can detect & monitor neurological disorders as it can simulate the brain functions.

Robotics has also been used in helping mental health patients overcome depression and remain active. A popular application of artificial intelligence is radiosurgery. Radiosurgery has been used in operating tumors and this can actually help in the operation without damaging the surrounding tissues.

Conclusions:
Every invention has their own advantages and disadvantages and same is the case with AI as well. With so many buzzes and rumors about AI out there in the world, One might be scared of it. Wait…

Don’t believe those shitty Hollywood movies.

They are not much realistic when it comes to AI. We have seen robots taking over the world in many movies and that makes me laugh like crazy. It all depends, my friend. Nobody has seen the future but we have not reached to that extent yet. We are still under the advancement of this technology.

It’s 2018 and we might see few major advancement in AI this year too. With Uber excited about their Driverless cars and Amazon willing to deliver the product via drone; we can imagine few big players like them might be coming out with some surprise products on AI.

However, AI and robotics will not only improve the way we think or live our lives, but also explores new horizons, whether the space or the ocean. As the age old saying goes, the necessity is the mother of all innovations, so it is with AI also. Humans are getting increasingly better in defining their wants and quickly transforming this want into reality. Things will happen so fast that we will not notice the minor changes and will be easily adaptable to the change it brings to us.

Scientists to Research AI Safely

Footnotes:

Computer scientist Peter Abbael of the University of California says “that robots will be able to keep us much safer from destruction in near future”. It will help us in taking care of the old without tiring out and hence human beings will enjoy independence for a longer period. He predicts that AI can help us in drastically reducing traffic accidents. It can bring such incidents to zero if developed properly.

Shimon Whiteson believes that man and computer are not separate; they are in fact a single cognitive unit.

Yoky Matsuoka has a unique example of AI benefit. Suppose a human being loses a limb. Now he has been given an artificial limb. Just imagine the wonders AI can do to the person if the limb can be operated through machine intelligence. Things that the human being is not able to perform on his own anymore are performed by the machine intelligence and he is able to enjoy the fruits as if he is performing the act. Wonderful, isn’t it?

Thomas Dietterich is absolutely fascinated by the idea of the combination of human and artificial intelligence. He believes that machine intelligence in future can give us augmented sensory abilities like extended vision or ability to hear. He coins a term ‘exoskeleton’. He believes, this will help us to walk around even when our bones are weak when we are old. Your eyes and ears fail you but AI helps you to continue to hear and see.

Stuart Russell believes that all the problems that we encounter including that of climate change can be addressed with the help of artificial intelligence. Artificial intelligence magnifies the human intelligence and it can only take this human civilization forward and not backward. It can predict an environmental catastrophe and help us act fast, cure a disease or even help us eliminate poverty.

“The sky is the limit” – says Oren Etzioni, CEO of Allen institute of artificial intelligence. Everything that human beings have contemplated starting from space exploration to finding solution to the deadly Ebola, could have been more documented and tractable with the impact of artificial intelligence. AI will document the footprints of human developments.

Here Is Why You Need A Dynamic Website For Your Business In Nepal?

Dynamic website for your business

Website is one of the fundamental platforms for an online business.Whether you are a manufacturer, retailer or service provider, you are going to need a website to showcase your products and services in the digital world.A website acts as an online store for your business and a dynamic website makes it even more convenient.It’s 2018 and we have already witnessed the race at which the technology is rising from the past decade. Everything has become online.It’s no surprise that everything will soon be transformed digitally even in Nepal in coming few years. So why not prepare from today.

More than 70% Nepalese youth use facebook and other internet applications daily. From this data itself, You can imazine how the online market has transformed over the years.Having that said, Let me enlist various reasons why a website is important to any business in Nepal.

1) Providing information:

A website is an All-in-one solution for providing useful information to your visitors.Whether, you want to provide any information on latest products or service or if you wanna communicate with your visitors, a website is a perfect place to get started from.

2) Customer Relationship Management:

A website can act as an effective customer relationship management if done correctly.You can communicate with your users regarding their problems and provide them the solution. These all can be performed through a single website.

3) Accessible:

A website is always online and accessible 24/7. Your customers and potential customers can visit your site whenever it is more convenient for them. They can search for information about your upcoming products and/or services at any time of the day and night.Your website is a precious and always-available resource for information which would otherwise only be accessible during your regular business hours.

4) Increases sales:

Let us consider that you are the best garment product seller in the city. But if anyone from the neighbouring town would be interested in your product, there is no way that they an find you if they are not in your locality. This is where the importance of having a website creates impact on. In the prior situation with website for your business, you can always be found online whether the customer is from your locality or they are from other continent. A website makes it easier for a globalized business environment.

dynamic website nepal

5) Advertising:

Gone are the days when you had to pay thousands and tens of thousands of dollars to get your product/service/business in front of prospective clients through different advertising mediums like newspapers, magazines and Tv commercials. People’s behaviour has changed with the change in technology. People hangout more on their mobile phones than on TV or Newspapers these days.This is the main reason, your business needs a website in this digital world. It is one of the least expensive form of Advertising. Just post an update and share it with your readers, This is as simple as sending an email.

6) Build Authority for Your Business:

In today’s economy, your website is becoming increasingly important for customers researching a small business. They want to be assured that you’re stable enough to have a dedicated professional web presence. They want to be sure you are here to stay! By having a website for your business, you show customers that this is where they can reach you or learn more about your company. All of this builds authority for your business.Without a website, you’re at a huge disadvantage as a small business trying to communicate with your customers.

Conclusions:

So, These were the topmost reasons why you need a dynamic website in Nepal for your awesome business. Whether you own a small business or a large enterprise, A website is a must have thing for your business. Do let us know what you think about it in the comment section and let us know if we can help you with the latest website design for your awesome business.

Contact us For your web Design



Google Reveals Why “How-To Contents Are Winning Over The Internet”

With the invention of WWW in 1989, the internet has always been a fascinating place for the young generation. Whether it comes to Information, communication, learning or entertainment. The internet has Proved to be an all-in-one platform for people.

The Internet has totally changed the way we used to think about business. With the development of internet technology, there came an existence of digital marketing which grew to be one of the greatest innovations for marketers and business owners.

With the advancement in search and modification in various search algorithm, search engines now prefer relevant and answer-oriented web pages for a better ranking. Moreover, users tend to look more for informational articles rather than sales crafted pushy articles.

People are now hungry for knowledge & information than ever before. They even tend to buy a certain product or service only after gaining complete knowledge & information. Because of the large competition over the web, People generally research to their fullest before making any purchasing decisions.

While conducting a review by Google, 86% of the viewers told that they regularly turned to youtube to learn something new.

Research also revealed that How-to videos earned the most attention of any content category on youtube.

From the below list we can see that 65% of the users view youtube to help fix something whereas 56% view youtube to learn something new.

From this data, we can conclude that people no longer for youtube for entertainment only.

This suggests that the informational content rules not only for the text articles but equally for the videos as well.

There are many reasons why this form of content is winning over the web:

1) Provides Information:
A how-to content is crafted primarily for providing useful informations, tips and tricks on a specific topic. Having information rich contents influence users to appreciate and share among others too.This provides informations and promote your business at the same time.

2) Creates Brand authority:
By providing informations and knowledge on a specific topic, you leverage your expertise in that particular field which help you earn credibility among your readers. This ultimately helps to create brand and authority for your business.

3) Educate readers:
People over the internet are hungry for knowledge & informations these days. Gone are the days when majority of the people used internet only for entertainment. People these days tend to use internet more for gaining knowledge & information as well.

How-To content is the best form content for providing knowledge, informations, tips & tricks over a specific topic and is therefore highly eligible for sharing and promoting over the web.

4) Inspires purchasing decision:
People research about the products as far as they can before making any purchasing decision these days. Instead of promoting your products with a direct sales pitch, it is more effective to promote a product by providing information on how your product can solve their problem.

This is the main mantra of many marketers these days. First educate your readers about your products and then tell them how your product can solve their problem.

Customers don’t want to listen about you or your products. They only want to hear how you can solve their problem. This is where the importance of How-To content kicks in.

For Instance Make Up For Ever, A cosmetic brand created a how-to driven ad campaign with videos like “How to Highlight and Contour for Black Women,” which they served before relevant how-to makeup tutorials.

As a result, Make Up For Ever Ultra HD, the product used in the tutorial, saw an overall lift in brand recall of 44% and an 18% lift in organic product-related searches. The brand also increased its YouTube subscriber count by 11% in a single month.

Conclusions:
These were the top reasons why How-To contents are winning over the internet. Whether it is text article, infographics or videos, How-To contents always perform the best when it comes to user engagement and click through rate.

So, It is always recommended to execute your content strategy with an objective of educating your readers rather than direct sales pitching for product promotion.

Let us know if you have any queries regarding content writing or any other digital marketing services Nepal.

Here Is How You Can Build Your Brand & Authority Through Content Writing

Build Your Brand with Content Writing

Content Writing is one of the most important parts of Digital Marketing.  You must have heard that Content is king. I will tell you exactly what that means.

In order to rank better for a particular keyword, you need a considerable amount of backlinks. Apart from that, you need to make sure that you have got contents that can satisfy the searcher’s answers for a particular search query.

This means that content marketing is the process of writing contents for the user and promoting it in various places on the web.

Advantages:

1)    Content writing can leverage your brand.

2)    Content helps to communicate with your users.

3)    It provides additional descriptions & features for your products or services.

4)    Good Contents can help you build Authority in your niche.

5)    Content can help you increase your sales by driving traffic to your website.

Now, You must have known why Content writing is the important part of Internet marketing, I would like to list some basic concepts for a better content writing.

First of all:

a) Determine your audience.

b) Research on what they are looking for (from Google, Reviews on E-commerce, Magazine, etc)

c) Focus on their pain points/problems

d) Provide the answer/solution/information

e) Explain how you can be the best solution for their problem.(build trust and authority and then tell them why you are unique)

 

Content writing is all about writing for the user in such a manner that they would get complete information at a single place.

process:

–    After finding the pain points, search for the answer both online & offline.

–    you will get the information pieces scattered around.

–    All you need to do is to collect that information; note them down, and write a complete series of information at a place in a convincing manner in order to fulfill the search query of a user.

–    Don’t try to manipulate search engine algorithm. Instead just write naturally and then optimize for keywords. just write for the users; not for the search engine.

When you are giving satisfactory information on a certain topic, you are educating others and thus building authority.

 

The main objective of a search engine is to display the most accurate, relevant and informational webpage (out of all those millions of page) against a specific search query.

So if you want to be displayed in the front, your webpage must be relevant, accurate and informational. This also creates an authority for your websites.

 

Best Practices

After determining the pain points:

a) Write in details about the problem your prospect is facing.

b) Relate yourself or anybody with that problem and emphasize the situation.(storytelling)

c) Provide them the best solution for that problem .and explain how your service can be the best solution for that

d) Summarise the whole thing and make the reader socialize on your blog(comments, subscribe, etc)

e) Don’t forget linking out to other pages. Use anchor text wisely.

After publishing content:
1) Market your content in various social networks like facebook, google plus, Reddit, Pinterest, Twitter, etc
2) Make other different forms of that content and market accordingly..(video, infographics, webinar, whitepaper, e-book)
3) repurpose your content
4) create backlinks only on the relevant websites.

This is how you can get the best out of your contents. Always write unique & fresh contents consistently.

Happy Writing!

 

5 Mantras To Build a Profitable Online Store

Profitable Online Store

Online store or E-commerce can be imagined as an online website where goods or services can be sold over the Internet. Since the birth of Internet, Many entrepreneurs have started their online store in dreams of being a millionaire overnight but Most of them have failed.

The reason could be many, but the primary reason for most of them was a lack of patience & poor focus in Digital marketing. They just build the store & expected money to flow into their bank accounts. Sorry, my friends But that’s not the way thing work. You gotta be dedicated & passion full about your word. And Most importantly, You need to do it the right way.

You might ask me, ”So, What’s the right way?”
Alright, Let me present you the 5 Mantras of building a profitable online store.

1) Build an E-commerce website:

It is the first & foremost step in building an online store. To promote your business online, You gotta have an e-commerce website which is capable of product integration and complete online shopping management.

The main objective of online shopping is to save time and provide users a hassle free shopping experience.
Hence, you must follow certain criteria while designing a website to make it a pleasant experience for the user.

Best Practices:

a) Make your website easy to navigate.

b) Create category wise product navigation to for a better user experience.

c) Use Optimized Product images.

d) Provide a complete description of your products.

e) Avoid using large images, Flash files, and More JavaScript files.

2) Create a solid Meta setup:

Meta setup is the process of setting title, Description, heading and alt tags for your web pages.
This is the most important part of On-site SEO.
In order to implement meta setup, You need to first determine your audience on the basis of products you are going to sell.
For example: If your products are baby toys, Your probable audience would be 25-50 married men & women.
After you determine your audience, You need to figure out which keywords you want to rank for.
For the above product in California, We would definitely like to rank for keywords like “baby toys in California”, “buy baby toys”, etc.

Once we have determined our keywords, now it is time to place those keywords carefully in our page title & Meta description in a natural way.
It is also recommended to use your keywords in heading and image alternate tags.

3) Create Business listings & Backlinks

After you have designed your e-commerce websites with complete meta setup and contents, It’s now time to list your online store to various Local & International directories. This is a very important step in order to increase your online visibility.
These are some of the directories that you must consider while listing your website:

– Google

– Bing

– Yahoo!

– Yelp

– Facebook

– LinkedIn

– YP.com

– Whitepages

– Superpages.com

– Yellowbook

– CitySearch

– MapQuest/Yext

– Local.com

– Foursquare

– CitySlick

– BizJournals.com

– Discover Our Town

– EZ Local

– Kudzu

– Manta

– Yellowee

– MojoPages

– Brownbook

– Magic Yellow

– CitySquares

– TripAdvisor

– YellowPagesGoesGreen.org

– Home Advisor

– ShowMeLocal

– Brownbook

– InsiderPages

4) Content Marketing

Content marketing is the backbone of digital marketing. This is the best thing you can do to increase your online visibility & rank your website. Once you are done with keyword research & analysis, It is time to focus on content
Creation with respect to your keywords.
While creating contents for your website, You must follow these steps:

a) Create contents for your users not for the search engines.

b) Create user-friendly optimised contents.

c) Always create unique contents routinely. Avoid content duplicacy.

d) Focus on simple, easy to understand, & natural contents. Avoid Keyword stuffing.

e) Create contents that would add value to your readers.

f) Maintain the content marketing strategy and create content for every funnel of your sales page.

You may like to promote your content through blogger outreach. Learn how to do guest post outreach   and get your website more links from other high quality sites.

5) Social Media Presence
As About 2.3 billion of the world’s population are active on social media with 207 million active users alone in the US,We can clearly assume how big the social media market is today. With such a drastic change in the technology,You must ensure that you are following the trend and are active on the relevant social network for the growth of your business.

Having this much said, I would like to enlist some major benefits of being online and the importance of social media marketing in general:

1) More than half of people on the planet are active on various social media. So you must hang out there to get your voice heard by them.

2) Social media can help in promoting your business and services online.

3) It can also play a vital role in Brand management.

4) Social Media can be effectively used as a customer relation management (CRM) tool if done correctly.

5) Social media marketing is the most cost-effective form of marketing in the modern world.

6) We can heavily use social media for any brand awareness campaign.

7) Social media marketing can be used at every stage of sales funnel.

 

Conclusion:

After implementing these 5 Mantras for your awesome online store, You will likely start seeing the magic of digital marketing.
Continue link building strategies & Content marketing and you will definitely see an enormous growth in your business.

If you need any help regarding Web design & digital marketing services, Feel free to contact
Nepgeeks Technology.

So, These were the 5 mantras to build a profitable online store. If you would like to add any suggestions or thoughts, Feel free to comment below.

Happy Reading!